- Open Access
- Article
How to analyze the introduction strategies for radically new technological innovations? The case of Autonomous Shipping
by Mariah Kurtinaitis Joukes 
, Roland Ortt , Mark de Bruijne and Linda M. Kamp
1 Faculty of Technology, Policy & Management, TU Delft, Delft, 2628 BX, The Netherlands
* Author to whom correspondence should be addressed.
Journal of Engineering Research and Sciences, Volume 4, Issue 1, Page # 16-30, 2025; DOI: 10.55708/js0401003
Keywords: Autonomous ships, MASS, Technological Innovation System, niche strategy
Received: 22 September 2024 Revised: 01 December 2024, Accepted: 02 December 2024, Published Online: 17 January 2025
(This article belongs to the Special Issue Special Issue on Multidisciplinary Sciences and Advanced Technology 2024 & Section Biochemical Research Methods (BRM))
APA Style
Joukes, M. K., Ortt, R., De Bruijne, M., & Kamp, L. M. (2025). How to analyze the introduction strategies for radically new technological innovations? The case of autonomous shipping. Journal of Engineering Research and Sciences, 4(1), 16–30. https://doi.org/10.55708/js0401003
Chicago/Turabian Style
Joukes, Mariah Kurtinaitis, Roland Ortt, Mark De Bruijne, and Linda M. Kamp. “How to Analyze the Introduction Strategies for Radically New Technological Innovations? The Case of Autonomous Shipping.” Journal of Engineering Research and Sciences 4, no. 1 (2025): 16–30. https://doi.org/10.55708/js0401003.
IEEE Style
M. K. Joukes, R. Ortt, M. De Bruijne, and L. M. Kamp, “How to analyze the introduction strategies for radically new technological innovations? The case of autonomous shipping,” Journal of Engineering Research and Sciences, vol. 4, no. 1, pp. 16–30, 2025, doi: 10.55708/js0401003.
This article explores Maritime Autonomous Surface Ships (MASS) through the Technological Innovation Systems (TIS) framework to identify strategies for creating a market for this emerging technology. It examines the current state of TIS components for MASS and the factors shaping their development. Through a literature review and expert interviews, the article highlights key barriers, particularly the cost-benefit ratio, and suggests niche strategies to address barriers. Proposed strategies include the top niche strategy, lead user strategy, and hybridization niche strategy, aimed at overcoming challenges and facilitating broader market adoption of MASS in the future.
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