Linking Consumer Innovativeness to the Cryptocurrency Intention: Moderating Effect of the LOHAS (Lifestyle of Health and Sustainability) Lifestyle
by Sooyeon Choi1,* 
, Richard A. Feinberg 2
1 Marketing, Loras College, IA, 52001, U.S.
2 Consumer Sciences and Retailing, Purdue University, IN, 47907, U.S.
* Author to whom correspondence should be addressed.
Journal of Engineering Research and Sciences, Volume 1, Issue 12, Page # 1-8, 2022; DOI: 10.55708/js0112001
Keywords: Cryptocurrency, consumer innovativeness, LOHAS, Lifestyle of health and sustainability, attitude, intention
Received: 12 August 2022, Revised: 24 September 2022, Accepted: 26 September 2022, Published Online: 21 December 2022
APA Style
Choi, S., & Feinberg, R. A. (2022). Linking Consumer Innovativeness to the Cryptocurrency Intention: Moderating Effect of the LOHAS (Lifestyle of Health and Sustainability) Lifestyle. Journal of Engineering Research and Sciences, 1(12), 1–8. https://doi.org/10.55708/js0112001
Chicago/Turabian Style
Choi, Sooyeon, and Richard A. Feinberg. “Linking Consumer Innovativeness to the Cryptocurrency Intention: Moderating Effect of the LOHAS (Lifestyle of Health and Sustainability) Lifestyle.” Journal of Engineering Research and Sciences 1, no. 12 (December 1, 2022): 1–8. https://doi.org/10.55708/js0112001.
IEEE Style
S. Choi and R. A. Feinberg, “Linking Consumer Innovativeness to the Cryptocurrency Intention: Moderating Effect of the LOHAS (Lifestyle of Health and Sustainability) Lifestyle,” Journal of Engineering Research and Sciences, vol. 1, no. 12, pp. 1–8, Dec. 2022, doi: 10.55708/js0112001.
Cryptocurrency is gaining worldwide recognition. This research examines the role of personality and psychological factors in consumers’ cryptocurrency adoption behavior. 452 samples are collected from U.S consumers and the data are analyzed by PLS-SEM. The findings reveal that consumer innovativeness has a positive influence on the intention to use cryptocurrency and its impact is partially mediated by attitude. The LOHAS lifestyle moderated the influence of consumer innovativeness on the cryptocurrency intention as well as the relation of attitude with the intention. This research provides theoretical and practical implications for the cryptocurrency market.
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